Why Business Central Partners Are Adding RUX to Their Portfolio

Microsoft Dynamics 365 Business Central is a powerful foundation for managing finance, operations, inventory, and equipment service in one place. But experienced software partners know that out-of-the-box ERP functionality isn’t always enough, especially for asset-intensive and highly specialized industries.

The real competitive advantage comes from industry-specific tools, deeper workflows, and software that reflects how businesses actually operate. That’s where RUX Software comes in, extending Business Central with purpose-built applications that turn a strong ERP into a complete, differentiated solution.

More and more Business Central partners are adding RUX to their portfolio, for good reason. RUX has carved out a strong reputation for delivering industry-specific, deep-functionality Business Central extensions that go beyond “generic” add-ons to solve real, complex business problems in asset-intensive sectors like construction, equipment rental, and field services.

Whether you’re a seasoned reseller, solutions provider, or implementation partner, there’s a compelling business case for aligning with RUX. Below we explore why software partners are embracing RUX solutions and how doing so can elevate your service offerings and grow your revenue.

Meeting the Needs of Asset-Intensive Industries

One of the biggest strengths RUX Software brings to the table is how its applications extend Business Central to truly reflect how specialized industries operate. Standard ERP systems handle core financials and operations well, but businesses managing fleets, rentals, mobile technicians, and scheduled service work need more depth - especially when keeping profitability and customer satisfaction high.

RUX’s suite includes solutions like RUX Rentals (for equipment rental lifecycle and utilization) and RUX Service (for maintenance, work orders, and service tracking). These aren’t surface-level add-ons; they’re purpose-built extensions that integrate tightly with Business Central’s data and processes, giving partners the ability to deliver verticalized solutions rather than forcing customizations from scratch.

This is a trend software partners are recognizing as a strategic opportunity: customers increasingly want software that is industry-specific, ready to deploy, and long-lasting - not expensive one-off custom builds.

Built and Supported with Microsoft Standards

RUX’s credentials as a Microsoft Solutions Partner in Business Applications mean partners can feel confident offering these apps to their clients, knowing they’re built to Microsoft’s standards. This includes scalability, security, and staying compatible with Business Central’s regular updates.

This alignment with Microsoft also simplifies license management and implementation planning for software partners, streamlining deployments and reducing support escalations.

Extend Your Value Proposition Without Reinventing the Wheel

For Business Central partners like you, we know that adding specialized functionality often means custom development or complex integrations. This can be really costly, risky, and difficult to support.

RUX solves that problem by delivering ready-to-use apps that plug into Business Central with minimal overhead. Your team gets:

• Industry-fit applications that reflect real workflows and processes

• Integration with core Business Central modules (finance, inventory, jobs, service, etc.)

• A mature code base backed by decades of experience and ongoing development support

• Availability on Microsoft AppSource, with options for partners to deploy and resell directly, or work with RUX on quotes and scoping.

This means you can expand your offerings without adding a development burden, while still driving customer satisfaction and long-term retention.

Partner-Friendly Collaboration and Support

RUX positions itself as more than just a publisher of software. We are a true partner to our partners.

Here’s what that looks like in practice:

• Co-selling opportunities: RUX often works with partners to help move deals forward, sharing leads and enabling sales growth.

• Deployment flexibility: Partners can choose to implement RUX apps themselves or lean on RUX for resources and enablement.

• No mandatory lead logging: RUX makes it simple to engage without heavy red tape.

• Training and support: RUX offers onboarding, ongoing assistance, and product insights, helping your team confidently deliver solutions to clients.

This collaborative approach makes growing revenue and supporting your customer base much easier than going it alone.

Unlock New Revenue and Expand Your Footprint

Becoming a RUX partner isn’t just about adding another product to your portfolio. It’s about opening doors to new opportunities:

✔ Attract new clients with industry-engineered Business Central solutions
✔ Boost recurring revenue through software margins and expanded service contracts
✔ Grow your field service and rental prospects in markets where demand is high
✔ Demonstrate deeper expertise in vertical markets where competitors offer only vanilla ERP functionality.

In short, RUX Software expands what you can deliver to your clients and how you can monetize that value.

Benefits of Becoming a RUX Partner

Here’s a clear breakdown of what partners stand to gain:

1. Proven, Industry-Focused Software: RUX apps solve real, day-to-day problems for asset-intensive industries - giving partners a highly differentiated value proposition.

2. Microsoft-Certified Quality and Compatibility: Partners can trust that RUX solutions align with Business Central’s roadmap and technical requirements.

3. Increased Revenue Streams: Resell, implement, or refer RUX apps and earn additional margins while increasing client retention.

4. Faster Implementations, Fewer Custom Builds: Skip costly custom code by leveraging RUX’s mature, ready-to-deploy modules that tie directly into core Business Central systems.

5. Strong Partner Support: Partner enablement, co-selling opportunities, and flexible deployments help you grow with confidence.

6. Credibility with Clients: Back your offerings with solutions that handle mission-critical business needs in rental, service, field operations, and asset management.

7. Extended Client Lifecycle: Industry-specific capabilities help clients get more from Business Central, encouraging long-term engagements and ongoing service revenue.

A Smart Move for Competitive Advantage

Microsoft Dynamics 365 Business Central is powerful on its own, but when you combine it with purpose-built apps from RUX, you’re offering clients something uniquely valuable: an ERP system that reflects how their business actually works.

For Business Central partners looking to deepen industry expertise, broaden revenue opportunities, deliver more impactful solutions, and strengthen relationships with clients - adding RUX to your portfolio is a strategic and practical choice.

If you’re a partner ready to grow, engage deeper with clients, and compete more effectively in vertical markets, RUX is worth exploring further!

Ready to take the next step? Explore the RUX Partner Program to see how you can unlock new value for your business and for your clients.