What We Learned at Community Summit NA 2025

Community Summit 2025 brought together passionate industry leaders, innovators, and Business Central users from around the world. From engaging learning sessions to countless networking opportunities, the event was packed with valuable lessons and meaningful connections for our team.

We feel truly privileged to have participated in this fantastic event. We loved hearing inspiring stories from speakers, connecting with attendees, and learning from so many different perspectives. A huge thank-you to all the organizers who made Community Summit 2025 such a memorable and impactful experience.

RUX Software Debut

This marked an exciting milestone for RUX, as we made our official debut under our new brand at one of the industry’s largest events. Our presence at Summit was met with enthusiasm and curiosity, and we were thrilled to introduce RUX to so many professionals passionate about innovation in the industrial equipment and commercial field service technology space.

From engaging conversations at our booth to overwhelmingly positive feedback at our sessions, the response exceeded our expectations and affirmed that RUX is resonating with the community. It was a successful first showing that set the stage for what’s next in our journey.

“Walking into Community Summit with the RUX brand for the first time was an unforgettable moment,” says Natalie Lemke, CEO of RUX Software. “The excitement, the energy, and the overwhelmingly positive feedback from attendees confirmed that our vision is connecting with the industry in all the right ways.”

Key takeaways and insights from this year's event ‍

Industry collaboration
Working together collaboratively as industry partners drives meaningful growth in our business. The networking opportunities at Summit helped us strengthen existing relationships and build connections that will open doors to future collaboration.

“After connecting with so many people at Summit last week, I heard the same message over and over - that partners and end users alike are always looking for practical, easy-to-use solutions,” says Ben Cole, Strategic Sales Executive at RUX. “This ease of use is one of the main goals in the way we think about and design products for equipment rental businesses.”  

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AI and innovative approaches
AI and emerging technologies are rapidly changing how we approach everyday business challenges. Conversations with attendees gave us valuable insight into technology gaps within the equipment rental industry and the evolving needs of Business Central users.

“AI isn’t taking over the world (yet)”, says Cole. “It’s helpful to view AI as a tool that can speed up your business processes and cut down on repetitive admin tasks for your staff – not something to be intimidated by. This is the message we’re communicating to our clients as they work on embracing innovation with confidence.”

Ongoing learning
Continuous learning is essential to understanding our clients’ needs and improving our products. Every conversation and learning session at Summit reinforced how important it is to keep growing our expertise and knowledge base.

“One learning session I attended reminded me that offering good service is just as important as offering a good product,” added Cole. “At RUX we prioritize really listening to the unique needs of each organization we work with and responding with helpful knowledge and expertise that contributes to their success.”
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Conclusion
Community Summit 2025 was a catalyst for inspiration, connection, and forward-thinking innovation. The insights we gained will continue to guide how we collaborate, develop technology, and serve our clients in the equipment rental industry.

As we look ahead, our team is energized to apply what we learned, strengthen the partnerships we built, and keep working towards meaningful progress. Events like Summit reminded us that growth happens when passionate people get to connect in person, and we’re already looking forward to next year!