RUX Has Arrived: Revolutionizing ERP for Industrial Businesses

For years, mid-market industrial equipment and commercial field services companies have faced a difficult choice when it came to ERP software. They could adopt broad, horizontal systems that promised scalability but fell short on usability. Or they could piece together niche add-ons that offered functionality but lacked durability and long-term vision.

The result? Operators have been forced to work around technology, instead of technology being built to work for them.

That changes now.

Engineered to fit, built to last.

RUX Software officially launched this month under the leadership of ERP industry leader Natalie Lemke and creation-focused investment firm Juxtapose. Born from the bold vision of Project Evolve, RUX is redefining what ERP means for complex mid-market companies.

Unlike traditional, one-size-fits-all platforms, RUX is built by operators, for operators. Powered by Microsoft Dynamics 365 Business Central, our Business Applications deliver enterprise-grade capabilities with exceptional usability and scalability. That means systems that fit your business today—and scale confidently with you into tomorrow.

Investing in people and product excellence.

From the start, RUX has been focused on building not just software, but a foundation for industry transformation. With a growing leadership team and deep investment in talent, product development, and client experience, RUX is creating right-sized asset management and field service applications that are both powerful and intuitive.

“Building RUX has shown us how transformational purpose-built ERP can be,” said Natalie Lemke, CEO of RUX. “We’re delivering systems that don’t just manage operations, they elevate them.”

Focused on the future, RUX is investing heavily in:For years, mid-market industrial equipment and commercial field services companies have faced a difficult choice when it came to ERP software. On one hand, they could adopt broad, horizontal systems that promised scalability but often fell short on usability. These systems might have been designed for the enterprise, but they rarely reflected the unique realities of industries where equipment, assets, and field operations drive success.

On the other hand, many organizations turned to niche add-ons—solutions that offered some of the functionality they needed but lacked the durability, scalability, and long-term vision to sustain growth. Too often, this meant a patchwork of tools that didn’t integrate seamlessly, required heavy customization, and struggled to keep up with the evolving demands of the business.

The result? Operators have been forced to work around their technology instead of technology being built to work for them.

That changes now.

Engineered to fit. Built to last.

This month marks the official launch of RUX Software, a new ERP innovator under the leadership of Natalie Lemke, a proven leader in the ERP industry, and backed by Juxtapose, a creation-focused investment firm known for building category-defining businesses.

Born from the bold vision of Project Evolve, RUX is redefining what ERP means for complex mid-market companies. Unlike traditional, one-size-fits-all platforms, RUX was built by operators, for operators. Powered by Microsoft Dynamics 365 Business Central, RUX Business Applications deliver enterprise-grade capabilities with exceptional usability and scalability.

That means businesses get systems that truly fit their operations today—while scaling confidently into tomorrow.

Investing in people and product excellence.

From day one, RUX has been about more than launching software. It’s about building a foundation for long-term industry transformation. That requires equal investment in people and product.

With a growing leadership team and a strong focus on client experience, RUX is creating right-sized asset management and field service applications that are both powerful and intuitive. The goal is to design technology that works the way operators actually work, simplifying complexity without sacrificing capability.

“Building RUX has shown us how transformational purpose-built ERP can be,” said Natalie Lemke, CEO of RUX. “We’re delivering systems that don’t just manage operations—they elevate them.”

This commitment is already visible in RUX’s focus on three core areas:

• Product innovation: advancing ERP capabilities designed specifically for industrial complexity.
• Customer experience: ensuring every client receives value as soon as possible.
• Partnerships: working closely with our partner channel to scale delivery globally.

A platform with momentum.

The launch of RUX was accelerated by the acquisitions of Open Door Technology and ERP Connect Consulting—two respected leaders in the Microsoft Dynamics ecosystem. With over 30 years of ERP expertise and a suite of 30+ Business Central apps, their proven products and trusted relationships now form the backbone of RUX’s verticalized solutions.

“We’re bringing these proven products together to create the foundation of our verticalized solutions, pairing industry-specific ERP with complementary productivity and automation tools,” said Natalie Lemke, CEO of RUX.

By uniting these strengths under one name, RUX is positioned to deliver more value, more quickly, and at greater scale.

The future of ERP is vertical.

Industrial businesses demand industrious solutions that reflect the complexity of their work, not generic systems forced to fit. RUX is meeting that demand head-on with Business Applications engineered for industries such as:

• Oilfield services
• Construction equipment
• Facility services
• Energy and environmental field services
• Scaffolding
• Trenching, shoring, and boring
• Environmental equipment
• Chemical spill and containment
• Waste and water treatment
• Survey and mapping equipment
• Medical equipment

Every solution is designed to help operators gain clarity, maintain control, and scale with confidence. The launch of RUX is just the beginning. With a foundation of trusted products, a clear industry focus, and deep investment in innovation, RUX is positioned to transform the way industrial businesses think about ERP.

See RUX in action.

We believe the best way to understand RUX is to experience it. Request a Demo and see how RUX is revolutionizing ERP with solutions engineered to fit, built to last.

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