RUX Expands into Asia with Localized Apps Across Seven New Markets
RUX is expanding its global footprint, bringing our most widely used apps to seven new markets across Asia and Asia-Pacific with full native language support.
Ahead of Directions ASIA 2026, we’ve introduced localizations for Vietnam, the Philippines, Malaysia, Singapore, South Korea, Indonesia, and Thailand. This means equipment rental and field service businesses in these regions can now use RUX products in the language they work in every day.
Why This Matters
When you’re managing rentals, service operations, inventory, and financials, clarity into your business data is essential. Small misunderstandings can slow your team down or lead to costly mistakes.
By delivering our most popular apps in local languages, we’re making it easier for teams on Business Central to adopt RUX quickly, work more confidently, and get the full value of the platform from day one.
Jake Oetinger, Product Engineering Manager at RUX, put it this way:
“Partners can put our most popular apps in front of clients across Asia and have them feel immediately at home. It’s a straightforward change that makes a meaningful difference.”
What’s Included
With this release, 12 of our most widely used apps are now fully localized across all seven markets:
Same functionality. Same workflows. Just in the language your team actually uses.
Built to Support Partners
This expansion is designed to help our partners in Asia and Asia-Pacific do what they do best: support their clients and grow their business.
Whether it’s Korean in South Korea, Indonesian in Indonesia, or Thai in Thailand, users can now interact with RUX in a way that feels natural, while partners can deploy solutions with confidence across multiple regions.
“We want our partners to be able to support their clients with confidence,” says Natalie Lemke, CEO of RUX. “Ensuring end users are able to work in their native language is a fundamental part of that.”
What’s Next
We’ll continue to invest in localization across these markets. Our Rentals Dashboard is next up and will be added in the coming weeks, with more enhancements to follow. Watch this space!
See It at Directions ASIA 2026
If you’re heading to Directions ASIA 2026 in Ho Chi Minh City, come find us at Booth S4 (Level 3). We’ll be there to show how RUX helps equipment rental and field service businesses connect operations, improve visibility, and scale with confidence.
Ready to Learn More?
Localization for all seven markets is available now for new and existing customers running Microsoft Dynamics 365 Business Central.
If you’re exploring expansion, or supporting clients who are, let’s talk. If you’d like to learn more or schedule a demo, get in touch with our team. We’ll help you get up and running with RUX in a way that works for your team from day one, wherever you do business.
Ready to take control of your operations?
RUX engineered oil and gas field service software to fit your operation—no patches, no guesswork. Business Applications built and configured for the oilfield service industry, our software solutions give you clarity and control to move forward with confidence.
