Running a Rental Business Is No Joke - RUX Asset Management Software Can Help!

If you run an equipment rental company, you already know it’s not just about handing over a skid steer and hoping it comes back in one piece. You’re juggling tight margins, surprise breakdowns, billing headaches, and a daunting amount of admin work.

RUX Rentals is engineered to fit your business, not force you to adapt to generic tools. Our asset and inventory management software is built to last, supporting your team through expansion, disruption, and the ever-changing demands of the equipment rental industry.

How Can Rental Management Software Help Me Increase Profit Margins?

Between unpredictable downtime, missed charges, and manual billing, it’s easy for revenue to slip through the cracks. Built on Dynamics 365 Business Central, RUX Rentals is more than just rental management software, it’s a comprehensive asset management software solution.  

RUX helps increase rental margins with:

  • Automated invoicing , which means no more chasing payments or manually typing out line items.
  • Better utilization tracking that ensures your equipment is out making money, not collecting dust.
  • Charge capture to make sure you’re billing for everything, from damage fees to that “forgotten” fuel refill.

What Are the Cost Savings from Using RUX Rental Software?

Let’s talk about the silent killers of profitability: admin overload, billing mistakes, and buying gear you don’t need.

RUX helps you save costs by:

  • Cutting down on manual data entry, because no one wants to enter the same info three times.
  • Preventing billing errors that cost you money and credibility.
  • Extending equipment life with scheduled maintenance reminders.
  • Improving inventory visibility, so you stop overbuying and start optimizing.

It’s like having a super-organized operations manager who never takes a day off.

How Can I Reduce Downtime on Rental Equipment?

Downtime isn’t just annoying, it’s expensive. RUX uses advanced inventory management software features to proactively manage service schedules and flag maintenance needs before breakdowns occur.

RUX helps keep your fleet in action with:

  • Automated service tracking that tells you what needs attention before it turns into a full-blown breakdown.
  • Maintenance alerts that act like your equipment’s personal assistant, always reminding you when it’s time for a tune-up.
  • Quick turnaround tools that help you get machines back in the field faster, without the usual back-and-forth.

Think of it like giving your fleet a regular health check. Because fixing things before they break is a lot cheaper, and less stressful, than dealing with emergency repairs and angry phone calls.

How Can I Forecast Rental Demand?

If you've ever found yourself guessing how many mini excavators you'll need next month or wondering why everyone suddenly wants a scissor lift on the same Tuesday, you're not alone. Rental demand can feel unpredictable, but it doesn’t have to be.

RUX rental management software creates visibility that unlocks decisions by turning your historical data into actionable insights.

With RUX inventory management software, you can:

  • Identify rental patterns and trends based on real usage.
  • Prepare for seasonal spikes (yes, spring construction season will be wild again).
  • Align your inventory and staffing with actual demand, not gut feelings.

No more crossing your fingers and hoping you ordered enough gear. With RUX, you’ll see your assets and inventory in a clear light so you can make smart, data-backed decisions.

Construction worker using a tablet inside heavy equipment cabin on an industrial site

What KPIs Can I Track with RUX Rental Software?


Running a rental business without tracking performance is like driving a forklift with your eyes closed, technically possible, but not recommended.  

With RUX rental software, you can monitor KPIs like:

  • Utilization rates so you know which machines are working hard and which ones are just enjoying the scenery.
  • Revenue per asset to spot your top earners and your underachievers.
  • Maintenance costs to help you decide when it’s time to fix, retire, or sell.
  • Invoicing cycles to keep cash flowing and reduce payment delays.
  • Customer retention because repeat customers trust your service, rent more often, and help build a stable, growing business.

Work Smarter, Grow Stronger

RUX equipment rental software is your secret weapon against chaos. Configured for the unique complexities of rental equipment businesses like yours, RUX strengthens your business to operate with ironclad integrity, today and tomorrow.

If you’re tired of spreadsheets, breakdowns, and billing drama, maybe it’s time to let RUX do the heavy lifting with software that is engineered to fit, built to last. Contact us today to get started.  

Ready to take control of your operations?

RUX engineered oil and gas field service software to fit your operation—no patches, no guesswork. Business Applications built and configured for the oilfield service industry, our software solutions give you clarity and control to move forward with confidence.

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