Now Live: Transform Your Equipment Rental Operation with RUX Telematics

We’re thrilled to introduce RUX Telematics, the newest addition to the RUX product family that’s set to redefine how equipment rental companies track, manage, and bill for their assets. Built on the trusted foundation of Microsoft Dynamics 365 Business Central, RUX Telematics brings real-time location, usage, and operational intelligence directly into your core business system, eliminating complexity, reducing errors, and unlocking actionable insights for your team.

Read the full announcement here.

Why RUX Telematics Matters

If you’ve ever had to scramble to locate a piece of equipment in the field, or wait on manual meter readings to invoice a customer, or waste hours reconciling usage data between a GPS dashboard and your ERP, you know how much these friction points cost in productivity - not to mention revenue leakage and costly billing disputes.

RUX Telematics changes all of that.

This solution connects top telematics platforms like Samsara and Azuga directly to Business Central, not as a basic bolt-on, but as a native extension. That means every asset, every meter reading, and every mile traveled lives in one single, trusted system of record.

One System. Total Visibility.

Gone are the days of bouncing between ten different platforms just to answer one question: “Where’s that machine right now, and how many hours has it run this week?”

With RUX Telematics:
Real-time GPS tracking is displayed right within the fixed asset record, so your dispatchers and field supervisors can instantly see where every tracked asset is at any moment.  
Automated meter readings (odometer, engine hours) flow directly into Business Central, eliminating manual entry and guesswork.  
Multi-provider support lets you use your existing Samsara or Azuga hardware while centralizing data where your teams already work.
Historical location and usage trails give you an audit log of activity which is ideal for billing transparency, compliance, and forensic analysis.

Real Everyday Rental Challenges Solved

Let's put this into the daily reality of an equipment rental business:
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Scenario 1 - Billing Accuracy and Revenue Capture

The Challenge: You rent a tracked excavator on meter-based terms. Before using RUX Telematics, you relied on customers to report meter readings. Sometimes these are late. Often they’re inaccurate. That means revenue leakage and possible disputes.

With RUX Telematics: Meter readings automatically sync from the telematics provider into the active rental contract. This means no manual steps, no missing data, and no billing guesswork. Your billing team can generate accurate invoices faster and with total confidence.

Result: Faster turn-around on invoicing, fewer disputes, and a leaner accounts receivable cycle.

Scenario 2 - Fleet Location and Utilization

The Challenge: Field managers spend precious hours calling crews and checking siloed, outdated tools just to locate rental units scattered across multiple job sites.

With RUX Telematics: Every asset’s GPS position is displayed in Business Central, so dispatchers see exactly where your equipment is right now. Need to send the closest skid steer to a new job? You’ve got all the necessary data at your fingertips.

Result: Faster dispatch, better equipment utilization, and a significant reduction in time wasted hunting down gear.

Scenario 3 - Maintenance and Service Optimization

The Challenge: Waiting until a scheduled date to conduct maintenance, rather than tracking actual equipment usage, often means you either under-service or over-service your rental fleet equipment, hurting uptime or budget.

With RUX Telematics: Maintenance teams can see actual engine hours and usage patterns. That means proactive, usage-based service scheduling becomes the reality, not a spreadsheet exercise.

Result: Extended asset life, fewer breakdowns, and service work that happens right when it should.

Built for the Full Rental Lifecycle

RUX Telematics isn’t simply a neat add-on. It’s built for integration across your whole operation. It connects seamlessly with asset records and rental contracts for automated usage posting. It links with service units for maintenance workflows without manual syncing. And it supports finance teams with accurate data for units-of-production depreciation, reducing audit prep time and boosting reporting confidence.

Whether you’re running a regional fleet or managing equipment across hundreds of open contracts, this level of visibility and automation will deliver measurable operational gains.

Unified Data Means You Can Make Better Decisions

RUX Telematics gives your business decision-makers a single source of truth for both operational and financial data. No more hunting through disorganized spreadsheets. No more cross-referencing multiple outdated dashboards. Instead, RUX delivers:

• Accurate utilization metrics to inform fleet expansion and retirement decisions,

• Clear audit trails that support compliance and customer transparency,

• Insights that help optimize your pricing strategies based on actual equipment usage patterns.

It’s not just data. It’s actionable intelligence embedded where your teams already work.

Ready to Get Started?

RUX Telematics is available today on Microsoft Marketplace across the United States and Canada for customers using Dynamics 365 Business Central, and supporting both Samsara and Azuga telematics providers.

Want to see it in action? Schedule your demo today and discover how real-time asset intelligence can transform your rental business and give you more peace of mind.  

Let’s turn your data into decisions, your uptime into revenue, and your fleet into a competitive advantage!