Feature Friday Episode 24: SMS Notifications with RUX Advanced Notifications

Customer Communication Shouldn't Stop at Email.

Keeping customers informed is an important part of delivering a great customer experience. Whether it's confirming an order, notifying customers about invoices, or providing shipment updates, timely communication helps improve transparency and reduce follow-up inquiries.

While email remains a common notification method, many customers now prefer receiving updates directly on their mobile devices. Without integrated SMS capabilities, organizations often need to rely on separate tools or manual processes to send text message notifications, creating additional work and reducing efficiency.

Feature Friday Episode 24 demonstrates how RUX Advanced Notifications extends Microsoft Dynamics 365 Business Central with SMS messaging functionality, allowing organizations to automatically send important customer communications through text messages in addition to traditional notification methods.

The Challenges of Customer Notification Management.

Customer communication plays a critical role throughout the order-to-cash process. Businesses need reliable ways to confirm transactions, share invoice information, and keep customers informed about order status updates.

When communication relies solely on email, messages can be delayed, overlooked, or missed entirely. Additionally, managing notifications through multiple disconnected systems can create extra administrative effort and reduce visibility into message delivery activity.

As customer expectations continue to evolve, organizations need flexible communication options that allow them to reach customers through their preferred channels.

Key Benefits

• Support SMS customer communications
• Reduce manual notification processes
• Improve customer visibility
• Automate routine communications
• Expand communication channel options

Introducing SMS Notifications in Business Central.

RUX Advanced Notifications now includes SMS messaging capabilities directly within Business Central.

As demonstrated in this episode, organizations can configure SMS providers, connect their messaging credentials, verify available SMS credits, and begin sending customer notifications through the application. The solution currently supports multiple SMS providers, giving businesses flexibility when selecting their preferred messaging platform.

By managing SMS communication directly within Business Central, organizations can streamline customer outreach while maintaining centralized control over notification management.

Key Benefits

• Send SMS notifications directly from Business Central
• Support multiple SMS providers
• Verify available message credits
• Centralize notification management
• Simplify SMS configuration

Create Flexible Notification Events.

Different businesses require different types of customer notifications. Some organizations may want to send order confirmations, while others may prioritize invoice alerts, payment reminders, or shipment updates.

RUX Advanced Notifications allows users to create notification events from scratch or utilize preconfigured templates to accelerate setup. Users can also leverage placeholders that dynamically populate customer and transaction information when messages are sent.

This flexibility helps organizations build personalized customer communications without manually creating individual messages.

Include Tracking and Customer-Specific Information.

Customer notifications are most valuable when they contain relevant information.

In this demonstration, shipment tracking information is included within SMS notifications using configurable placeholders. Dynamic fields can automatically populate transaction details, helping customers receive timely and actionable information without requiring manual data entry.

By automating message personalization, organizations can improve customer communication while reducing administrative workload.

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Key Benefits

• Personalize SMS notifications
• Include shipment tracking information
• Automate dynamic message content
• Reduce manual communication tasks
• Improve customer experience

Automate Invoice and Order Notifications.

One of the most valuable aspects of SMS communication is automation.

As shown in this episode, organizations can automatically send text messages when invoices are generated. Users also have the option to manually send sales order confirmations when needed.

This helps ensure customers receive important updates at the appropriate time while reducing the effort required from customer service and accounting teams.

Improve Compliance and Communication Control.

Customer consent remains an important part of SMS communication.

RUX Advanced Notifications includes opt-in controls that allow organizations to manage SMS communication preferences directly from the customer record. Customers remain opted out by default and can be enabled once appropriate consent has been received.

This helps businesses maintain greater control over communication processes while supporting customer notification preferences.

Key Benefits

• Manage customer opt-in preferen ces
• Support compliance requirements
• Maintain communication visibility
• Control notification delivery
• Strengthen customer trust

Greater Flexibility for Growing Organizations.

As businesses grow, customer communication requirements become increasingly complex. Customers expect timely updates, accurate information, and communication through channels that are convenient for them.

RUX Advanced Notifications helps organizations improve customer communication by providing automated SMS messaging capabilities directly within Microsoft Dynamics 365 Business Central.

By combining automation, personalization, and flexible notification management, businesses can reduce manual effort, improve customer engagement, and create more efficient communication processes.

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Watch Feature Friday Episode 24

Watch the full Feature Friday episode to see how RUX Advanced Notifications allows organizations to configure SMS messaging, personalize customer notifications, automate invoice communications, and improve customer engagement directly within Business Central.

Ready to improve customer communication in Microsoft Dynamics 365 Business Central? Download a FREE 30-day trial of RUX Advanced Notifications from Microsoft AppSource today and discover a more efficient way to manage customer notifications through email and SMS.

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